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Over 103,000 individuals and 7,600 organisations are now certified with the Carbon Literacy Project (CLP); gaining awareness of the climate challenge, the cost of carbon & practical actions to take in the real world. Working with our sustainability partners at TerraVerde Sustainability we have prepared an exclusive, tailor-made Nordic & Baltic course for partners of the NORDIC TOURISM COLLECTIVE.

Course objectives

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• Understand greenhouse gases (GHGs): Gain a clear understanding of what GHGs are and how they influence both local and global weather and climate patterns.

• Recognise your impact: Learn how our daily actions contribute to the production of GHGs.

Moder and Bókun Announce Groundbreaking Partnership Boosting Resort Management and Activity Distribution

[Helsinki], [16th January 2025] – Our technology partner Moder, the leading resort management system and property management software (PMS), is proud to announce a groundbreaking partnership with Bókun, a Tripadvisor company, a global leader in tour and activity channel management. This collaboration will make Moder the first resort management system to seamlessly integrate with activity channel management, empowering hotels and resorts to effortlessly distribute and manage activity sales while optimizing operations.

Transforming Guest Experiences and Operational Efficiency

The partnership between Moder and Bókun introduces a transformative solution for the hospitality industry by combining Moder’s innovative resort management platform with Bókun’s state-of-the-art activity distribution network. Resorts and hotels will now be able to offer guests a truly cohesive and immersive booking experience, from accommodation to on-site activities and excursions.

Key Benefits of the Integration:

Tourism for future generations

In October 2024, the NORDIC TOURISM COLLECTIVE will host a unique event, gathering tourism suppliers and partners together with universities, higher education institutions and students for an open day of content and networking, showcasing the breadth, the culture, the excitement and potential of the tourism industry in the Nordic region.

Why are we doing this?

Our industry faces a continuing shortage of available and good staff. Initially, this crisis was a manifestation of the immediate port-covid environment as companies struggled to re-adjust to higher levels of business enquiries and bookings with fewer staff. It is now clear, however, that there is a longer-term infrastructural issue which sees the Travel & Tourism sector struggling to recruit and retain staff. Lockdown conditions and legislations have accelerated workplace infrastructural change with WFH now the accepted normality with new entrants to the workplace seeking a balanced work-life and flexible j…

2023 has been a busy year for us all.

Tourism is thriving again with many destinations and operators enjoying excellent numbers. Whilst some regions in the East are still below pre-pandemic numbers due to lingering effects of the Ukraine conflict, there are destinations in the West and across the North Atlantic in particular struggling with a lack of capacity and record demand.

At the COLLECTIVE, our efforts have reflected this pattern, culminating with our events in Riga and on the Baltic Sea, where we discussed existential changes to our industry; the development of Cold Tourism, attracting new generations to tourism and, of course, the advance of technology. 

Our community grew in 2023 with many new supplier and buyer members and, importantly, so has our partnership-reach and collaborative efforts.

The global travel industry is predicted to represent a US$15.5 tn economy by 2033 and while there will be many obstacles to overcome…

The Nordic Tourism Collective has partnered with TerreVerde Sustainability to help provide a practical first-step pathway for destinations and SMEs seeking to embark on their first stages of their sustainable tourism journey

Whilst much progress has been made in the development of sustainable tourism, particularly in the Nordic countries, there is still much more work to be done and much of the rhetoric around sustainable tourism needs to be turned to action.

The Nordic Tourism Collective & Terreverde Sustainability share a common belief in the pursuit of sustainable tourism and together can help provide the tools to make this happen

TerraVerde is a boutique sustainability consultancy dedicated to travel, tourism and hospitality, driven by a passion for our sector and with a deep appreciation of its benefits to people and places.

With practical, business-friendly advice, TerraVerde supports its clients at every stage of their sustainability journey; helping them create compelling…

The two leading specialists in Northern European tourism join forces

We are delighted to announce the signing of a Nordic Partnership Agreement between NordicMarketing GmbH and the Nordic Tourism Collective. With this partnership, two leading specialists in Northern European tourism are joining forces, offering service providers in the North an even larger international network and contacts to tour operators in Europe.

Paul Wagner, Jan Badur and Andy Fairburn in London 2023

Based in Germany, NordicMarketing GmbH is the leading tourist marketing agency specialising in tourism services for suppliers in the Nordic region, connecting them with tour operators, travel agencies and incentive agencies in the DACH speaking countries and Benelux. Based in the UK, The Nordic Tourism Collective is an independent, not-for-profit and collaborative network for the Nordic travel and tourism industry. Its aim is to assist in the sustainable development of tourism in the Nordic and Baltic regions. Its marketin…

Ryanair has announced its biggest ever Swedish winter offering as it continues to strengthen its presence in the Swedish market. The Irish low-cost carrier will launch thirteen new direct routes from Stockholm Arlanda Airport this winter. Six of them are all new routes, half of which are brand-new European destinations. Altogether, the airline has launched 44 new direct routes from its new base at Arlanda since it opened a year ago.

Source https://www.dailyscandinavian.com/ryanairs-largest-winter-schedule-for-sweden-in-its-history/

Join us at the NORDIC TOURISM COLLECTIVE Pavilion at the new Global Travel Marketplace in London - there are just a few places left!

Together with our partners Jacobs Media Group the Global Travel Marketplace brings together decision-makers from top buyers and operators from the UK and across the globe and offers the opportunity to network, and expand business opportunities.

With a format that encourages longer discussions with added value, GlobalTravel Marketplace is already attracting different, niche and up and coming buyers, many different to those you meet at other events with UK buyers making up 60%.

Dates: 27 - 29 September 2022

Venue: Royal Leonardo Hotel St Pauls, London

The Nordic Tourism Collective (NTC) and the World Tourism Association for Culture and Heritage (WTACH) have partnered to help build the awareness and value of the unique cultural and heritage assets in the greater Nordic and Baltic region.

NTC and WTACH will work together to provide a range of expertise to lead discussions and training modules on culture and heritage tourism at NTC workshops and events, advancing responsible tourism that preserves, respects and promotes heritage in tourism settings, including those related to indigenous groups.

WTACH will be speaking for the first time at the NTC’s 5 October 2022 online webinar on Nordic cultural heritage. The webinar will address the importance of preserving unique northern cultural traditions and look at ways to boost tourism through promotion of cultural heritage. The webinar will address the importance of Pan-Nordic and Pan-Baltic traditions for future generations of travellers and native communities.

“We are delighted…