Our NORDIC WORKING GROUPS look into the most important issues facing our industry today. In 2023, we hosted two successful cross-sector Working Groups and the outcomes of these were published in two White Papers on Sustainability and Human Resources.  For 2024, we will develop the on these themes. The format for these groups is outlined below and will allow an opportunity for members to engage on these key issues with other suppliers and colleagues from across the region.

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Working group # 1 - Attracting future generations to the travel and tourism industry

 

Attracting future generations to our industry

Across the region and through each tourism sector, businesses struggle to recruit the next generations of young talent and get them to invest in a career in travel and tourism. How can we address this and position travel and tourism as an industry of choice? How can the private sector work closer with academic institutions, can we attract back mature workers to the industry. 

 

Discussion Points

• How do we market travel and tourism as a long-term career-choice?

• What is the best way to train and motivate the next generation of tourism professionals?

• How do we engage with universities/colleges to ensure courses are relevant and attractive?

• Can we tempt boomers, generation x and millennials to the tourism industry

• Can we host an educational event to bring academic institutions, the private sector and students closer together?

 

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Group Participants (TBC)

Sintija Puzaudze, Member of the Board, Liepaja

Helena Egan, CSO, Adventure Tech

Agnete Stensland, Market Analyst, Northern Norway Tourist Board

Laura Spundere, Tourism Specialist, Latgale Region Tourism Association

Roberta Perez, CEO and Founder, Nordic Ways

Zana Malisevskaja, General Manager, Haman Group

Valentina Aidemire - Nordic and Baltic Destination Management

Allie Hill - Partners Through Travel
 

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Format:

Time frame:  6 months

Meetings:  Once every 2 months for 1.5 hours

Output: Recommendations to the Nordic Council, NTO's, Media and Nordic trade. If it as agreed, the possibility of hosting an Educational show in Oct/Nov 2024 with academic institutions, the private sector and students

 

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Working Group # 2 - Cold tourism

 

The implications of cold tourism

Climate change is and will continue to shape the flow of tourism in the future. With high summer temperatures in the Southern Mediterranean, tourism is now looking further North for destinations that can offer an alternative to the beaches of Spain and Italy. What are the implications of this for destinations and infrastructures across the Nordics and Baltics?

 

Discussion Points

• What are the current indications of cold tourism

• What are the implications for destinations, transportation, accommodations and infrastructures

• What policies and strategies are in place?

• How should this be marketed?

• How does this affect seasonality?

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Group Participants (TBC)

Pernille Kjaersgaard, Account Director International Leisure, Scandic Hotels

Tanny Por, Senior Consultant International Relations, Visit Greenland

Elze Vysniauskaite, Inbound Markets Manager, Lithuania Travel

Sintija Puzaudze, Member of the Board, Liepaja

Helena Egan, CSO, Adventure Tech

Agnete Stensland, Market Analyst, Northern Norway Tourist Board

Paal Thunnes, CSO, Visit Bergen

Laura Spundere, Tourism Specialist, Latgale Region Tourism Association

Jacob Frandsen, Sales Manager, National Museum of Denmark

Christina Steer, Marketing Manager, Visit Sweden

Patricia Potrukus, Project Manager, Gems of Kuusamo

Ghita Scharling Sorensen, Market Director Italy & France, Visit Denmark

MelissaTilling, CEO, Charitable Travel

Justina Garlaitė - GO Vilnius

Vera Lett - Tour Partner Group

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Format:

Time frame:  6 months

Meetings:  once every 2 months for 2 hours

Output:  Recommendations to the Nordic Council, NTO's, Media and entire Nordic trade

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If you would like to join one of the groups or would like more information on the work of either group, please leave a comment in our forum https://www.nordictourismcollective.com/forum/working-groups

or email us eliina@nordictourismcollective.com

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