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South East Asia and China: expectations and recovery

Online, Thursday 27th October 2022, 09:00 BST / 10:00 CEST

With Covid restrictions now behind us, the outbound tourism from South East Asia (SEA) is returning to Europe and we look at the growing demand from those key markets in the region.  How are the markets of Singapore, Malaysia, Vietnam, Thailand, Taiwan, Philippines and Indonesia, preparing and shaping up for 2023?


Join us to hear the latest news and developments from South East Asia with Hannah Pearson of Pear Anderson, an expert and specialist in the region, along with our partners at Sojern who will be presenting their recent data and trends.


We will also have a special update from China with Rixin Jiang, CEO of Waitan and Nordic Friend, who will update us on the reality of the situation in China; when can we expect to see progress there and how the outbound market will finally start to move back to Europe



  • Hannah Pearson, Founder, Pear Anderson - Top expert for South East Asia markets.

  • Rixin Jiang, CEO & Co-founder, Nordic Friend and Waitan Agency - Top expert on the Chinese market

  • Mathias Gerber, Regional Director DACH at Sojern Europe

  • Nigel Wong, Secretary-General for ASEANTA

  • Paul Wagner, Director, Nordic Tourism Collective, moderator

Presentations may be downloaded here
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