top of page


Techmatters is a specialist community within the Nordic Tourism Collective, established to help members understand the Digital Tourism Environment and the importance of building a resilient technology stack that supports the sustainable and integrated development of travel and tourism in the Nordic and Baltic Region. 


Core programme pillars


  • Provide practical support for Tourism businesses in understanding the different types of technology and in how they interact with each other. 

  • Support members with informative content and knowledge sharing, particularly relating to employing technology as a tool for enhancing our sector. 

  • Encourage collaboration between sectors to drive sustainable technological development and digital design. 


Programme lead Nicole Pagels

Screenshot 2023-06-02 at 12.25.10.png
Our programme lead is Nici Pagels, an experienced commercial leader, specialised in fast-growth and high-profit sales and marketing strategies for start-ups, scale-ups and wake-ups! With experience in a variety of markets including the UK, Ireland, Central Europe, Nordics, Baltics, Asia, USA & LATAM.
Screenshot 2024-01-23 at 20.51.23.png
In partnership with Moder, Techmatters hosted a technology masterclass at Techmayhem, at the Allas Sea Grill during the MATKA Travel Fair, Helsinki. January 2024
Screenshot 2024-01-23 at 21.00.40.png
bottom of page