Techmatters

Techmatters is a specialist community within the Nordic Tourism Collective, established to help members navigate the Digital Tourism Environment. TechMatters aims to strengthen the future of the travel and tourism industry in the Nordic region by focusing on three core pillars:

Core programme pillars

Education

helping the industry understand and adopt new technologies that drive growth, efficiency and sustainability.

Connection

creating a platform where suppliers, operators and tech providers meet to share ideas and opportunities.

Collaboration

fostering partnerships across the community to ensure innovation benefits the entire ecosystem, from local operators to international distribution partners.

Programme lead Nicole Pagels

Our programme lead is Nici Pagels, an experienced commercial leader, specialised in fast-growth and high-profit sales and marketing strategies for start-ups, scale-ups and wake-ups! With experience in a variety of markets including the UK, Ireland, Central Europe, Nordics, Baltics, Asia, USA & LATAM.

Techmayhem

In partnership with Moder, Techmatters hosted a technology masterclass at Techmayhem, at the Allas Sea Grill during the MATKA Travel Fair, Helsinki. January 2024