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NORDIC TOURISM COLLECTIVE 

The Nordic Tourism Collective was founded in 2019 by Paul Wagner and Andy Fairburn. With backgrounds and credentials well established at a national, regional and local level throughout Northern Europe as well as in key originating markets worldwide, we have a strong track record in Nordic travel and tourism with skills in marketing, sales, product and procurement, that are largely complementary and interchangeable.  ​

 

We are committed to the sustainable development of tourism in the Nordic and Baltics regions

 

The Nordic Tourism Collective is a not-for-profit organisation with its own Articles of Association governed by an Executive Committee of representative, elected members from the Nordic tourism industry

 

The Nordic Tourism Collective has offices in London and Tallinn.

DEN GRIMME ÆLLING

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Andy Fairburn and Paul Wagner

The story of the Den Grimme Ælling by Hans Christian Andersen (1805–1875), provides the inspiration for our logo and an apt analogy for the Nordic Tourism Collective, representing and  showcasing the beauty and rich diversity of the Nordic Region to international visitors worldwide, promoting less familiar destinations in the advancement of sustainable tourism.  Swans also partner for life, reflecting our commitment to building long term partnerships and cooperation

EXECUTIVE COMMITTEE REPRESENTATIVES

Siri Tallaksen,  Senior Consultant, Innovation Norway

Flemming Bruhn, Director, Visit Denmark

Jenny Taipale, Director, Helsinki Partners

Oddny Arnarsdottir, Manager, Business Iceland

Agnia Nast, B2b Manager, Visit Estonia

Niko Ek, Regional General Manager, SAS

Richard Stone, Leisure Sales, DFDS

Charlotte Colfach-Engberg,  Head of Leisure Distribution, Strawberry

Maju Niskanen, General Manager Europe, Kuoni Tumlare

Tim Fairhurst, Secretary General, ETOA

Christina Steer, Head of Travel Trade, Visit Sweden

Tarja Koivisto, Account Manager, Visit Finland

Roberta Perez, CEO, Nordic Ways 

Nici Pagels, Chief Growth Officer, Moder Oy

Caroline Achton Friis-Ellis, Business Development Manager UK/US, Greenland Travel

COLLECTIVE BOARD MEMBERS

Paul Wagner,  Founding Director

Andy Fairburn, Founding Director

Vibeke Raddum, Non-Executive Director, CEO Fjord Tours

Patrick Richards, Non-Executive Director, Director Terraverde Sustainability Solutions

Helena Egan, Non-Executive Director, CSO Adventure Tech AS

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