NORDIC TOURISM COLLECTIVE
The Nordic Tourism Collective was founded in 2019 by Paul Wagner and Andy Fairburn. With backgrounds and credentials well established at a national, regional and local level throughout Northern Europe as well as in key originating markets worldwide, we have a strong track record in Nordic travel and tourism with skills in marketing, sales, product and procurement, that are largely complementary and interchangeable. ​
We are committed to the sustainable development of tourism in the Nordic and Baltics regions
The Nordic Tourism Collective is a not-for-profit organisation with its own Articles of Association governed by an Executive Committee of representative, elected members from the Nordic tourism industry
The Nordic Tourism Collective has offices in London and Tallinn.
DEN GRIMME ÆLLING
The story of the Den Grimme Ælling by Hans Christian Andersen (1805–1875), provides the inspiration for our logo and an apt analogy for the Nordic Tourism Collective, representing and showcasing the beauty and rich diversity of the Nordic Region to international visitors worldwide, promoting less familiar destinations in the advancement of sustainable tourism. Swans also partner for life, reflecting our commitment to building long term partnerships and cooperation
EXECUTIVE COMMITTEE REPRESENTATIVES
Siri Tallaksen, Senior Consultant, Innovation Norway
Flemming Bruhn, Director, Visit Denmark
Jenny Taipale, Director, Helsinki Partners
Oddny Arnarsdottir, Manager, Business Iceland
Agnia Nast, B2b Manager, Visit Estonia
Niko Ek, Regional General Manager, SAS
Richard Stone, Leisure Sales, DFDS
Charlotte Colfach-Engberg, Head of Leisure Distribution, Strawberry
Maju Niskanen, General Manager Europe, Kuoni Tumlare
Tim Fairhurst, Secretary General, ETOA
Christina Steer, Head of Travel Trade, Visit Sweden
Tarja Koivisto, Account Manager, Visit Finland
Roberta Perez, CEO, Nordic Ways
Nici Pagels, Chief Growth Officer, Moder Oy
Caroline Achton Friis-Ellis, Business Development Manager UK/US, Greenland Travel
COLLECTIVE BOARD MEMBERS
Paul Wagner, Founding Director
Andy Fairburn, Founding Director
Vibeke Raddum, Non-Executive Director, CEO Fjord Tours
Patrick Richards, Non-Executive Director, Director Terraverde Sustainability Solutions
Helena Egan, Non-Executive Director, CSO Adventure Tech AS