NEWS

Over 103,000 individuals and 7,600 organisations are now certified with the Carbon Literacy Project (CLP); gaining awareness of the climate challenge, the cost of carbon & practical actions to take in the real world. Working with our sustainability partners at TerraVerde Sustainability we have prepared an exclusive, tailor-made Nordic & Baltic course for partners of the NORDIC TOURISM COLLECTIVE.

Course objectives

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• Understand greenhouse gases (GHGs): Gain a clear understanding of what GHGs are and how they influence both local and global weather and climate patterns.

• Recognise your impact: Learn how our daily actions contribute to the production of GHGs.

Moder and Bókun Announce Groundbreaking Partnership Boosting Resort Management and Activity Distribution

[Helsinki], [16th January 2025] – Our technology partner Moder, the leading resort management system and property management software (PMS), is proud to announce a groundbreaking partnership with Bókun, a Tripadvisor company, a global leader in tour and activity channel management. This collaboration will make Moder the first resort management system to seamlessly integrate with activity channel management, empowering hotels and resorts to effortlessly distribute and manage activity sales while optimizing operations.

Transforming Guest Experiences and Operational Efficiency

The partnership between Moder and Bókun introduces a transformative solution for the hospitality industry by combining Moder’s innovative resort management platform with Bókun’s state-of-the-art activity distribution network. Resorts and hotels will now be able to offer guests a truly cohesive and immersive booking experience, from accommodation to on-site activities and excursions.

Key Benefits of the Integration:

Tourism for future generations

In October 2024, the NORDIC TOURISM COLLECTIVE will host a unique event, gathering tourism suppliers and partners together with universities, higher education institutions and students for an open day of content and networking, showcasing the breadth, the culture, the excitement and potential of the tourism industry in the Nordic region.

Why are we doing this?

Our industry faces a continuing shortage of available and good staff. Initially, this crisis was a manifestation of the immediate port-covid environment as companies struggled to re-adjust to higher levels of business enquiries and bookings with fewer staff. It is now clear, however, that there is a longer-term infrastructural issue which sees the Travel & Tourism sector struggling to recruit and retain staff. Lockdown conditions and legislations have accelerated workplace infrastructural change with WFH now the accepted normality with new entrants to the workplace seeking a balanced work-life and flexible j…

2023 has been a busy year for us all.

Tourism is thriving again with many destinations and operators enjoying excellent numbers. Whilst some regions in the East are still below pre-pandemic numbers due to lingering effects of the Ukraine conflict, there are destinations in the West and across the North Atlantic in particular struggling with a lack of capacity and record demand.

At the COLLECTIVE, our efforts have reflected this pattern, culminating with our events in Riga and on the Baltic Sea, where we discussed existential changes to our industry; the development of Cold Tourism, attracting new generations to tourism and, of course, the advance of technology. 

Our community grew in 2023 with many new supplier and buyer members and, importantly, so has our partnership-reach and collaborative efforts.

The global travel industry is predicted to represent a US$15.5 tn economy by 2033 and while there will be many obstacles to overcome…