Name: NORDIC TOURISM COLLECTIVE
Address: GB

THE NORDIC TOURISM COLLECTIVE

The Nordic Tourism Collective is an independent and collaborative network for the Nordic and Baltic tourism industry. Its aim is to facilitate in the sustainable development of tourism in the Nordic and Baltic regions.

The Nordic Tourism Collective is the only organisation that connects the entire Nordic and Baltic region across all industry sectors incorporating National Tourist Boards, DMCs, hotel companies, transportation companies, attractions and other tourism suppliers together with global travel buyers that specialise in selling the Nordic & Baltic region. Our collaborative networking arena gives tourism professionals access to a unique community of Nordic and Baltic suppliers and international buyers, supported by dedicated Nordic B2B events, coordinated industry campaigns and B2B marketing representation opportunities.

The Nordic Tourism Collective also works in partnership with The European Tourism Association, acting as the Nordic arm of ETOA and providing access to membership of ETOA and all ETOA member-only activities and events.

The CaptainsCruise 2025

CaptainsCruise 2025

Registrations for the CaptainsCruise 2025 are now open. We set sail once more from 27th - 29th August 2025 from Helsinki to Stockholm and back, on board Tallink Silja Symphony.

Our brainstorming and networking cruise brings together Captains of the tourism Industry from across the Nordic and Baltic region together with leading European buyers, to inform, brainstorm, discuss and build lasting relationships

More information and registration

YoungVikings 30under30

The Nordic Tourism Collective’s Young Viking 30 Under 30 is a purpose-led community of bold, innovative young professionals who will be shaping the future of the Nordic & Baltic travel and tourism industry. More than just a list, the Young Vikings 30 Under 30 (30U30) initiative shines a spotlight on talented professionals, aged under 30, who have been identified as industry leaders of the future.

We are delighted with the response from across the region and we now have 30 YoungVikings registered

For more information and an overview of the discussion modules

YoungVikings 30U30

Groupdiscussions

SIX REASONS TO JOIN THE COLLECTIVE

A networking community

A community for Nordic and Baltic Suppliers to meet key Buyers from global markets and a community for suppliers to network with fellow industry partners from across the region

Workshops, webinars and other events

Matchmaking workshops, source market seminars, conferences and tutorials both physical and on line throughout the year.

Get-togethers and webinars with experts, keeping you in touch with business in and to the region

Let your voice be heard

Join our working groups and bring your voice to help shape the visitor experience in the Nordic and Baltic region

Automatic ETOA membership

Join NTC and automatically gain membership to the European Tourism Association (ETOA) and their events and members

Latest data & trends

Updates and trends on business to the Nordic region directly from our source markets partners on the ground from the key global markets. Find out what is happening in the industry in our region, the movers and the shakers

Continuing development of sustainable tourism

Working to develop sustainable tourism in the region with

initiatives to expand shoulder and low season as well as develop secondary and alternative destinations