RECOVERY
It began with the 'Baltic Bubble' and the easing of restrictions between Estonia, Latvia and Lithuania and the gradual resumption of airline routes within the region. From June 15th, many of the regions borders are now open with no quarantine restrictions.
As domestic tourism remains the short and medium term focus, continued marketing and promotion will be crucial to keep travel and destinations top of mind among potential travellers to ensure future travel returns.
Early indications show that the Nordic region is well positioned to appeal to the post-covid international traveller offering destinations that are safe, healthy, relatively uncrowded and that have shown to have managed the crisis well.
THE NORDIC TOURISM COLLECTIVE
The Nordic Tourism Collective is an independent, not-for-profit collaborative membership network for the Nordic travel and tourism industry. The Collective is the only organisation that connects the entire Nordic region. Our typical membership is made up of hotel companies, tourist boards, DMCs, transportation companies, attractions, Nordic tourism suppliers and global travel buyers. Our collaborative networking arena gives tourism professionals access to is supported by dedicated Nordic B2B events, coordinated industry campaigns and B2B marketing representation opportunities.
ETOA
The Collective also acts as a Nordic arm of ETOA - The European Tourism Association.
ETOA - the European Tourism Association, is for tour operators and suppliers in European destinations, from global brands to local independent businesses. ETOA's 1000+ members deliver more than €12bn of business annually within Europe and include tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism and business service providers.
Membership of the Nordic Tourism Collective gives automatic and immediate membership to ETOA too, with full access to all of the ETOA member-only activities and events. ETOA
BENEFITS FOR NORDIC SUPPLIERS
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A collaborative Nordic and Baltic community
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Access to international buyers seeking only Nordic products
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Access to international originating markets
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Lead generation and reduced cost of acquisition
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Consolidated industry data for the entire Nordic region
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Industry insight and market information
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Networking events, seminars and exhibitions including invitations to B2B workshops
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A voice in shaping visitor experience in the Nordics
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Opportunities to network with fellow Nordic suppliers
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Automatic membership of ETOA, Europe's largest tourism association.
BENEFITS FOR BUYERS
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Access to key Nordic product and service providers
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Further regional and international contracting workshops
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Consolidated industry data for the entire Nordic region
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Industry insight and market information
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Seminars and webinars on specialist topics
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Co-exhibiting opportunities at major travel trade shows
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Access to detailed contacts at each member company
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Automatic membership of ETOA, Europe's largest tourism association
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Invitation to NORDIC ETOA workshops and events at no cost
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Opportunity to attend Working Group meetings on Nordic operational matters
THE NORDIC REGION
The Nordics, by our definition, is the geographical and cultural region of Northern Europe that includes Denmark, Finland, Iceland, Norway, and Sweden, as well as Greenland and the Faroe Islands. It also includes the Åland Islands, Svalbard and Jan Mayen archipelagos.
Although not strictly part of the Nordics, we also add Estonia, Lithuania and Latvia as we believe inclusion of the Baltic region is essential in the future development of the region as a whole.
PLEASE GET IN TOUCH
If you'd like to enquire about membership or have any questions, just contact us today and we'll try to help
