The Nordic Tourism Collective (NTC) and the World Tourism Association for Culture and Heritage (WTACH) have partnered to help build the awareness and value of the unique cultural and heritage assets in the greater Nordic and Baltic region.
NTC and WTACH will work together to provide a range of expertise to lead discussions and training modules on culture and heritage tourism at NTC workshops and events, advancing responsible tourism that preserves, respects and promotes heritage in tourism settings, including those related to indigenous groups.
WTACH will be speaking for the first time at the NTC’s 5 October 2022 online webinar on Nordic cultural heritage. The webinar will address the importance of preserving unique northern cultural traditions and look at ways to boost tourism through promotion of cultural heritage. The webinar will address the importance of Pan-Nordic and Pan-Baltic traditions for future generations of travellers and native communities.
“We are delighted to be associated and working with WTACH” adds Andy Fairburn, “The preservation of Nordic culture and heritage is a fundamental element in our drive to build sustainable tourism in the region and we look forward to developing and building on our joint initiatives”
“The training modules will help NTC members think differently and creatively about their cultural attractions,” said Nigel Fell, CEO of WTACH. “Local communities already play a significant part in tourism in the region and our hope is that our protocols will help propel culture and heritage to form a bigger part of Nordic and Baltic tourism itineraries,
For more information see WTACH https://www.wtach.org/