Nordic Tourism Collective

As the travel industry evolves, understanding the landscape is essential for stakeholders looking to stay ahead. Drawing on perspectives shared at HBX Group’s MarketHub Asia 2026, this article unpacks the most influential travel trends for Asia Pacific, examining which behaviours have firmly landed ‘on time’ and which are ‘delayed’, and what this means for the region’s travel future. • Overall, ‘last‑minute travel’ has firmly ‘arrived’ in Asia Pacific, fuelled by faster inspi