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As the recovery starts to take shape, we talk to leading industry figures to hear their views on their market sectors, what recovery means to them and their insights for the short, medium and long term futures.



It's been a long 2 years since we enjoyed good numbers from key markets into the Nordic region; we are looking at how 2022 is shaping up from the buyers perspective from some of the key markets into the region.


Clive Stacey  - Discover the World
Amber Youell  - Tauck Tours
Javi Galvez  - Arctic Yeti
Kristiane Heyne-Strauch  - Service Reisen Giessen
Juan A. Gómez García  - ForwardKeys

We'll be hearing about what recovery means to their customers and to their individual markets with insights for the short, medium and long term. Our partners ForwardKeys will be providing data on booking trends.


Moderators: Paul Wagner &  Andy Fairburn, Nordic Tourism Collective​​​


When: Tuesday, 11th January 2022 Time: 11:00 CET   

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How ready are Nordic destinations to welcome back visitors? What plans do they have in place? How are searches and bookings for the Nordics looking like for 2022?  Our panel of experts give their insights.


  • Readiness of the trade to welcome back visitors

  • Initiatives in place to attract visitors back to the Nordics

  • Supplier resources; hotels, transportation, DMCs, Activity companies 

  • Incorporating sustainability 




  • Kristiina Hietasaari, Senior Director, Visit Finland

  • Susanne Andersson, CEO Visit Sweden

  • Thorleifur Tor Jonsson, Senior Manager, Business Iceland

  • Liz Cooper, Industrial PhD Fellow, Visit Greenland

  • Evelina Hederer, Director of Business Development ETMA , Expedia Group


Moderators: Paul Wagner &  Andy Fairburn, Nordic Tourism Collective​​​


When: Wednesday, 8th December 2021 Time: 11:00 CET   

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Hear the latest insights from the leading airlines in the Nordics. Discussions will also look at current airline and search booking trends from data partners Sojern and consider the following questions:


  • Capacity vs Demand

  • General build-up of route networks

  • Changes to the airlines/airport experience in the future

  • Business vs leisure traffic

  • The importance of leisure business to the airlines

  • Brief look at sustainability and what the airlines are working on​​​​​​




  • Niko Ek, Head of Sales Europe & Regional General Manager Europe, SAS​​​​​​

  • Mikko Turtiainen, Vice President Global Sales, Finnair​

  • Heiko Brix, Commercial Director & Touristic Offer Management, Eurowings

  • Nicholas Foo, Senior Data Analyst, Sojern


Moderators: Paul Wagner &  Andy Fairburn, Nordic Tourism Collective​​​


When: Tuesday, 26 October 2021Time: 11:00 CEST   

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