What do we mean by Adventure Travel? 

Adventure is one of the fastest growing sectors of travel, but is often misunderstood to only include high-risk / high-adrenaline activities. But adventure tourism and travel is not only climbing mountains or skydiving.  Adventure travel can include anything which takes clients out of their comfort zone, either on a physical, geographical or cultural level. Adventure travel encompasses experiential journeys and soft adventure experiences as integral components; examples include:

• Driving high into the mountains to share a meal with local people in a remote village

• Wine tasting in the Tuscan hills

• Kayaking along the dramatic coastline of Croatia

• Cycling ancient trails like the Camino de Santiago

• Rafting wild rivers in Sweden

• Walking with bears in the Tatras Mountains

• Exploring the mountains and lochs of the Scottish Highlands

• Venturing beyond the tourist-trodden routes and uncovering the charm of off-the-beaten-path towns
   

Adventure travel has always been closely linked to sustainability, community tourism, interactions with local people and environmental protection.