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Cyclists in the Mountains

Online, 25th September 2024 10:00 - 16:00 BST

In partnership with

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The Marketplace for tourism experiences off the beaten track

This September, The Adventure Connection and our partners ETOA - European tourism association join forces to launch the online B2B workshop ADVENTURE EUROPE.


Adventure Europe will showcase those unique, off-the-beaten-track experiences in Europe which are currently in high demand. The purpose of the event is to connect European and international Tour Operators, Agents and Media with European tourism suppliers who offer adventures, activities and authentic local experiences, or suppliers who offer useful travel solutions and services such as accommodation, transportation, luggage services etc.


Member pricing is for members of the NORDIC TOURISM COLLECTIVE, ETOA or clients of The Adventure Connection


European Suppliers & Destinations 

Member Supplier - Primary Delegate EUR550

Partner Supplier - Primary Delegate EUR 650

Non-Member Supplier - Primary Delegate EUR 800

Supplier Secondary Delegate EUR 99



Primary Delegate FREE

What do we mean by Adventure Travel? 


Adventure is one of the fastest growing sectors of travel, but is often misunderstood to only include high-risk / high-adrenaline activities. But adventure tourism and travel is not only climbing mountains or skydiving.  Adventure travel can include anything which takes clients out of their comfort zone, either on a physical, geographical or cultural level. Adventure travel encompasses experiential journeys and soft adventure experiences as integral components; examples include:

  • Driving high into the mountains to share a meal with local people in a remote village

  • Wine tasting in the Tuscan hills

  • Kayaking along the dramatic coastline of Croatia

  • Cycling ancient trails like the Camino de Santiago

  • Rafting wild rivers in Sweden

  • Walking with bears in the Tatras Mountains

  • Exploring the mountains and lochs of the Scottish Highlands

  • Venturing beyond the tourist-trodden routes and uncovering the charm of off-the-beaten-path towns

Adventure travel has always been closely linked to sustainability, community tourism, interactions with local people and environmental protection.

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