NORDIC TOURISM COLLECTIVE
The Nordic Tourism Collective was founded in 2019 by Paul Wagner and Andy Fairburn. Our credentials are well established at a national, regional and local level throughout Northern Europe as well as in key originating markets worldwide. With a strong track record in Nordic travel and tourism our skills in marketing, sales, product and procurement, are largely complementary and interchangeable.
With holistic oversight of current and emerging issues and opportunities across the Nordics, we add value to your decision making with relevant insight on how market trends, visitor experience, sustainability, quality standards and tourism delivery structures impact on your plans and objectives.
The Nordic Tourism Collective is a not-for-profit organisation with an Advisory Council of representative, elected members from the Nordic tourism industry with its own Articles of Association.
ETOA
The Collective also acts as a Nordic arm of ETOA - The European Tourism Association and so membership of the Nordic Tourism Collective also gives automatic and immediate membership to ETOA too, with full access to all of the ETOA member-only activities and events. ETOA
The Nordic Tourism Collective has offices in London, Copenhagen, Helsinki and Oslo.
MEET THE TEAM
Who's who at the Nordic Tourism Collective
PAUL WAGNER | DIRECTOR
Previously Purchasing Director at Tumlare Corporation, as well as JTB and more recently Kuoni Tumlare.
Extensive international purchasing and product experience throughout Northern Europe and Russia with a deep knowledge of global source markets to the region
Product development
Purchasing
Commercial modelling
Negotiation and contracting
ANDY FAIRBURN | DIRECTOR
Previously Marketing Director at TUI, the Travel Corporation and Tumlare Corporation. Extensive experience in marketing and new business development in international travel & tourism working throughout Northern Europe, North America and Asia.
Strategy and brand development
Digital marketing & SEM
CRM
Communication
NON-EXECUTIVE DIRECTORS
VIBEKE RADDUM
Previously President First Hotels and Director Tumlare Corporation.
PATRICK RICHARDS
Previously CCO Cox & Kings and Director at GTA
HELENA EGAN
Co-founder and Director of Planet Egan Ltd and previously Global Director at TripAdvisor
NEIL BAYLIS
Partner at Mischon de Reya. He has over 20 years' experience in EU and UK competition law
DEN GRIMME ÆLLING
Den Grimme Ælling is a literary fairy tale by Hans Christian Andersen (1805–1875), a favourite childhood story of a small unassuming bird ignored by others, until it matures into a beautiful swan, the most beautiful bird of all. An apt analogy for the Nordic Tourism Collective as a platform for showcasing the beauty and rich diversity of the Nordic Region to international visitors worldwide.
Swans also partner for life, reflecting our commitment to building long term partnerships and cooperation; between: o The Nordics and the rest of the world
o Destinations and suppliers in the region
o Suppliers and international buyers
o The local environment and the visitors it welcomes