NORDIC TOURISM COLLECTIVE

The Nordic Tourism Collective was founded in 2019 by Paul Wagner and Andy Fairburn. Our credentials are well established at a national, regional and local level throughout Northern Europe as well as in key originating markets worldwide. With a strong track record in Nordic travel and tourism our skills in marketing, sales, product and procurement, are largely complementary and interchangeable.  

With holistic oversight of current and emerging issues and opportunities across the Nordics, we add value to your decision making with relevant insight on how market trends, visitor experience, sustainability, quality standards and tourism delivery structures impact on your plans and objectives.

The Nordic Tourism Collective is a not-for-profit organisation with an Advisory Council of representative, elected members from the Nordic tourism industry with its own Articles of Association. 

 

ETOA

The Collective also acts as a Nordic arm of ETOA - The European Tourism Association and so membership of the Nordic Tourism Collective also gives automatic and immediate membership to  ETOA too, with full access to all of the ETOA  member-only activities and events.  ETOA

The Nordic Tourism Collective has offices in London, Copenhagen, Helsinki and Oslo.

WHO'S WHO

PAUL WAGNER | DIRECTOR

Previously Purchasing Director at Tumlare Corporation, as well as JTB and more recently Kuoni Tumlare.

Extensive international purchasing and product experience throughout Northern Europe and Russia with a deep knowledge of global source markets to the region

  • Product development

  • Purchasing

  • Commercial modelling

  • Negotiation and contracting

ANDY FAIRBURN | DIRECTOR

Previously Marketing Director at TUI, the Travel Corporation and Tumlare Corporation. Extensive experience in marketing and new business development in international travel & tourism working throughout Northern Europe, North America and Asia.

  • Strategy and brand development

  • Digital marketing & SEM

  • CRM

  • Communication

NON-EXECUTIVE DIRECTORS

VIBEKE RADDUM

COO

Fjord Tours Group

PATRICK RICHARDS

Co-founder & Director

TerreVerde Solutions 

HELENA EGAN

Co-founder & Director Planet Egan Ltd and previously Global Director at TripAdvisor

NEIL BAYLIS

Partner at Mischon de Reya. He has over 20 years' experience in EU and UK competition law

BILL

VARON

GM BV Finance and previously Financial Controller HRG Nordics at American Express

EXECUTIVE COMMITTEE

Our sincere thanks to everyone on our Executive Committee for their time and support

Siri Tallaksen Senior Consultant, Innovation Norway

Flemming Bruhn Director, Visit Denmark

Jenny Taipale Director, Helsinki Marketing

Oddny Arnarsdottir Manager, Promote Iceland

Agnia Nast B2b Manager, Visit Estonia

Niko Ek Regional General Manager, SAS

Lars Olsen General Manager Travel, Stena Line

Mia Carlberg Head of Leisure Distribution, Nordic Choice

Maju Niskanen General Manager Europe, Kuoni Tumlare

Melaine Carrier Supplier Relationship Manager, Tracoin

Tim Fairhurst Secretary General, ETOA

Svane logo - Full colour - Icon Only - J

DEN GRIMME ÆLLING

The story of the Den Grimme Ælling by Hans Christian Andersen (1805–1875), provides the inspiration for our logo and an apt analogy for the Nordic Tourism Collective, representing and  showcasing the beauty and rich diversity of the Nordic Region to international visitors worldwide, promoting less familiar destinations in the advancement of sustainable tourism.


Swans also partner for life, reflecting our commitment to building long term partnerships and cooperation; between:

  • The Nordics and the rest of the world

  • Destinations and suppliers in the region

  • Suppliers and international buyers

  • The local environment and the visitors it welcomes

NORDIC TOURISM COLLECTIVE,

Østerbrogade 226 st. tv.,

2100 København Ø, Denmark

Website ©2019 by SVANE