NORDIC TOURISM COLLECTIVE
The Nordic Tourism Collective was founded in 2019 by Paul Wagner and Andy Fairburn. With backgrounds and credentials well established at a national, regional and local level throughout Northern Europe as well as in key originating markets worldwide, we have a strong track record in Nordic travel and tourism with skills in marketing, sales, product and procurement, that are largely complementary and interchangeable. ​
We are committed to the sustainable development of tourism in the Nordic and Baltics regions
The Nordic Tourism Collective is a not-for-profit organisation with its own Articles of Association governed by an Executive Committee of representative, elected members from the Nordic tourism industry
The Nordic Tourism Collective has offices in London and Tallinn.
TALLINN OFFICE
Our Tallinn office is managed by our Partnership Manager, Eliina Pavljuk who joined the NORDIC TOURISM COLLECTIVE team in April 2024. With rich experience in Nordic and Baltic tourism gained during her time as Hotel Manager, Scandinavia and Baltic at Kuoni Tumlare, Eliina provides a rich array of project management, operational and partnership skills.
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DEN GRIMME ÆLLING
The story of the Den Grimme Ælling by Hans Christian Andersen (1805–1875), provides the inspiration for our logo and an apt analogy for the Nordic Tourism Collective, representing and showcasing the beauty and rich diversity of the Nordic Region to international visitors worldwide, promoting less familiar destinations in the advancement of sustainable tourism. Swans also partner for life, reflecting our commitment to building long term partnerships and cooperation
EXECUTIVE COMMITTEE REPRESENTATIVES
Siri Tallaksen, Senior Consultant, Innovation Norway
Ninna Seerup, Head of Travel Trade, Visit Denmark
Sanna Salonen, Senior Manager Travel Trade, Helsinki Partners
Oddny Arnarsdottir, Manager, Visit Iceland
Agnia Nast, Head of Foreign Markets and Tourism Development, Visit Estonia
Kenneth Andersen, Head of International Sales, SAS
Richard Stone, Head of Passenger Sales, DFDS
Charlotte Colfach-Engberg, Director of International Sales, Strawberry
Marju Niskanen, Country Manager, Kuoni Tumlare
Heli Saari, Account Manager, Visit Finland
Christina Steer, Head of Travel Trade, Visit Sweden
Maria Novohatnii , Supplier Relationship Manager, Tracoin
David Lind , Travel Trade Manager, Swedish Lapland Visitors Board
Vibeke Raddum, Commercial Director, Fjord Tours Group AS
Roberta Perez, CEO, Nordic Ways
Pernille Kjaersgaard, Director of Sales International Leisure, Scandic Hotels
Paal Thunes, Chief Sales Officer, Visit Bergen
Vera Lett, Group Marketing & ESG Strategy Director, Tour Partner Group
Jan Badur, Managing Director, Nordic Marketing
Patrick Richards, Director Terraverde Sustainability Solutions
Heidi Andersen, Consulting
COLLECTIVE BOARD MEMBERS
Paul Wagner, Founding Director
Andy Fairburn, Founding Director
Nici Pagels, Director
Vibeke Raddum, Non-Executive Director, CEO Fjord Tours
Patrick Richards, Non-Executive Director, Director Terraverde Sustainability Solutions