NORDIC TOURISM COLLECTIVE
The Nordic Tourism Collective was founded in 2019 by Paul Wagner and Andy Fairburn. With credentials well established at a national, regional and local level throughout Northern Europe as well as in key originating markets worldwide, we have a strong track record in Nordic travel and tourism with skills in marketing, sales, product and procurement, that are largely complementary and interchangeable. We are committed to the sustainable development of tourism in the Nordic and Baltics regions
The Nordic Tourism Collective is a not-for-profit organisation with an Advisory Council of representative, elected members from the Nordic tourism industry with its own Articles of Association. The Nordic Tourism Collective has offices in London and Tallinn.
DEN GRIMME ÆLLING
The story of the Den Grimme Ælling by Hans Christian Andersen (1805–1875), provides the inspiration for our logo and an apt analogy for the Nordic Tourism Collective, representing and showcasing the beauty and rich diversity of the Nordic Region to international visitors worldwide, promoting less familiar destinations in the advancement of sustainable tourism. Swans also partner for life, reflecting our commitment to building long term partnerships and cooperation
EXECUTIVE COMMITTEE
Siri Tallaksen, Senior Consultant, Innovation Norway
Flemming Bruhn, Director, Visit Denmark
Jenny Taipale, Director, Helsinki Partners
Oddny Arnarsdottir, Manager, Business Iceland
Agnia Nast, B2b Manager, Visit Estonia
Niko Ek, Regional General Manager, SAS
Richard Stone, Leisure Sales, DFDS
Mia Carlberg, Head of Leisure Distribution, Nordic Choice Hotels
Maju Niskanen, General Manager Europe, Kuoni Tumlare
Susana Miralles, Supplier Relationship Manager, Tracoin
Tim Fairhurst, Secretary General, ETOA
Tina Olsson, Chief Strategy Officer, Visit Sweden
Tarja Koivisto, Account Manager, Visit Finland
Roberta Perez, CEO, Nordic Ways
Caroline Achton Friis-Ellis, Business Development Manager UK/US, Greenland Travel
BOARD MEMBERS
Paul Wagner
Founding Director
Andy Fairburn
Founding Director
Helena Egan
Director of Partnerships and Sustainability
Roger Egan
Director of Research
Vibeke Raddum
NED
COO Fjord Tours
Patrick Richards
NED
Director TerreVerde Solutions
Neil Baylis
NED
Partner Mischon de Reya
Bill Varon
NED
Financial Director BV Finance
2020 A YEAR IN REFLECTION
If we learnt one thing from 2020, it's that we are privileged to work in an industry with so many wonderful and talented people.
Please take five minutes to view our Year in reflection, which traces the development of the Collective and its members since our foundation in 2019.