NORDIC TOURISM COLLECTIVE

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The Nordic Tourism Collective was founded in 2019 by Paul Wagner and Andy Fairburn. With credentials well established at a national, regional and local level throughout Northern Europe as well as in key originating markets worldwide, we have a strong track record in Nordic travel and tourism with skills in marketing, sales, product and procurement, that are largely complementary and interchangeable.  ​We are committed to the sustainable development of tourism in the Nordic and Baltics regions

 

The Nordic Tourism Collective is a not-for-profit organisation with an Advisory Council of representative, elected members from the Nordic tourism industry with its own Articles of Association.  The Nordic Tourism Collective has offices in London and Tallinn.

DEN GRIMME ÆLLING

The story of the Den Grimme Ælling by Hans Christian Andersen (1805–1875), provides the inspiration for our logo and an apt analogy for the Nordic Tourism Collective, representing and  showcasing the beauty and rich diversity of the Nordic Region to international visitors worldwide, promoting less familiar destinations in the advancement of sustainable tourism.  Swans also partner for life, reflecting our commitment to building long term partnerships and cooperation

EXECUTIVE COMMITTEE

Siri Tallaksen Senior Consultant, Innovation Norway

Flemming Bruhn Director, Visit Denmark

Jenny Taipale Director, Helsinki Marketing

Oddny Arnarsdottir Manager, Business Iceland

Agnia Nast B2b Manager, Visit Estonia

Niko Ek Regional General Manager, SAS

Richard Stone, Leisure Sales, DFDS

Mia Carlberg Head of Leisure Distribution, Nordic Choice Hotels

Maju Niskanen General Manager Europe, Kuoni Tumlare

Melaine Carrier Supplier Relationship Manager, Tracoin

Tim Fairhurst Secretary General, ETOA

BOARD MEMBERS

Paul Wagner Nordic Tourism Collective

Paul Wagner

Founding Director

Andy Fairburn Nordic Tourism Collective

Andy Fairburn

Founding Director

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Helena Egan

Director of Partnerships and Sustainability

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Roger Egan

Director of Research

Vibeke Raddum Nordic Tourism Collective
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Vibeke Raddum

NED

COO Fjord Tours

Patrick Richards

NED

Director TerreVerde Solutions

Neil Baylis

NED

Partner Mischon de Reya

Bill Varon

NED

Financial Director BV Finance

2020 A YEAR IN REFLECTION

 

If we learnt one thing from 2020, it's that we are privileged to work in an industry with so many wonderful and talented people. 

Please take five minutes to view our Year in reflection, which traces the development of the Collective and its members since our foundation in 2019.