NORDIC TOURISM COLLECTIVE
Members & partners
Short term VS long term is indeed a core dilemma for organisations.
Emerging strategies on COVID 19 epidemic curbing suggest rolling periods of lock downs, stretching to 2022 ( http://nrs.harvard.edu/urn-3:HUL.InstRepos:42638988) .
This implies regular disruptions to resources, goods and people flows for sustained periods of time.
With this mind, going back to a business as usual situation with industries operating under siloed models (survival of the fittest/the largest organisations) are unlikely to provide substantial economic recovery to organisations, especially SME's.
On top of that, the global macro economic and social situation, pre COVID 19 was poor with resource use near ecosystem carrying capacity and GHG emissions on par to a 3/4 degrees warming by 2050. So the future outlook pre COVID19 was bleak for all industries and societies at large.
A core question for industry, trade bodies (and governments) is now what path do we take forward? We can look at Amsterdam for a more upbeat approach. Amsterdam just announced their COVID 19 recovery plan based on Kate Raworth 'Doughnut Economics'. Designing a social/environmental and economic recovery plan with natural and social capital regeneration as core objectives.
The tourism industry might take inspiration from such a collaborative approach based on system thinking, circular economy principles.
My point being that a travel and tourism ecosystem optimised for all its actors will be more resilient and sustainable (environmentally, financially) than a siloed ecosystem based on short-term thinking with outdated supply and demand based transactional relationships.
I am working on a paper on this subject, would be great to get your feedback on it, will PM you.