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12-13 June 2023, Hilton London Metropole

Destinations Exchange Europe is new members-only event, hosted by ETOA and CityDNA, which focuses on the commercial, operational and people-driven development of the tourism industry. All NORDIC TOURISM COLLECTIVE members are invited to participate.  Destinations Exchange Europe is an evolution of City Fair, adapted and improved to better suit the needs of Europe's tourism industry.


A two-day programme of pre-scheduled B2B business meetings is paired with a series of knowledge sessions dedicated to product development and optimisation, overcoming operational hurdles and effective public/private destination management, with a focus on peer-to-peer exchanges. Closing the period of uncertainty, Destinations Exchange Europe will nurture the network of tourism professionals – getting them back up to speed on the issues, challenges and opportunities faced by Europe as a destination.

Sleep / Do / Visit / Move exhibitor zones host suppliers from the vital segments of Europe’s tourism industry – Essential, Standard and Premium packages align with all budgets and business objectives; from filling up order books and serving existing clients to making a promotional investment for your destination or brand.Selected tourism operators will attend, focusing on new product development, problem solving and influencing the shape of Europe’s tourism industry.  Tapping into the key markets on our doorstep, there will be a particular focus on operators and other tourism buyers serving intra-European clients.

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