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Tourism Business

Forum & Workshop
RIGA, LATVIA   3rd & 4th October 2023



03/10/23 Evening welcome reception for all delegates

18.00 - 19.30  Venue:  Marriott hotel, Riga. Address: Dzirnavu iela 33, Centra rajons, Rīga


04/10/23 Business Forum and workshop programme

Venue:  Hanzas Perons, Conference facility A

Address; Hanzas Street 16A, Riga

8.30 Registration of the participants, networking

9.15 Opening  remarks

9.30 Session 1: A sustainable future for the Baltic Sea Region

We consider the importance of sustainability in the Baltic Sea region and how sustainable tourism can be successfully developed by businesses and institutions of all sizes.

  • Incorporating sustainability into long-term strategy and everyday decision-making

  • More action and less talk is required. How do we go from words to action, how do we do it, who’s responsible and what are the requirements.

  • Communication, how to combat greenwashing and strengthen consumer rights. 

  • Regenerative tourism and biodiversity

  • Importance of sustainability for future generations (Gen Z).



Keynote speaker: Annu Huotari, Founder and CEO of Hawkhill - Finland


Panel discussion

Jeppe Klockareson - Sustainability Advisor and trainer - Fair Trade Travel - Sweden

Roland Ratfelders- Nature and adventure travel entrepreneur and expert on biodiversity - Latvia

Patrick Richards - Founder of Terraverde Sustainability - UK - Potential event- carbon measurer

Aldis Kuskis - Author and CEO STAGINGS Travel Design

Moderator - Andy Fairburn, Nordic Tourism Collective


10.45 Coffee break


11.00 Session 2: Innovation and technological developments 

We look at innovative new approaches to the development of tourism in the Baltic Sea region and how technology can be a key to the success in enhancing the competitiveness of the sector.

  • The digitalization of SME businesses is critical 

  • Technological developments, increasing efficiencies and reducing costs

  • The challenges of digitalisation and opportunities

  • Adopting new technologies, the effect of AI and GenZ

  • Tech-stacking and the right channels

  • Digitalisation and sustainability -working hand-in-hand



Keynote speaker: Odeta Jacė, Storyfounders, Next-gen tech digital experiences 


Panel discussion

Annakaisa (Annis) Ojala - Digital Strategy and Development - Visit Finland

Nicole Pagels - Chief Growth Officer - Moder OY 

Andris Malahovskis  - Business Development Manager, D-Edge - Hospitality solutions

Artis Gustovskis. Head of Kuldiga Digital Innovation Hub , Head of Kurzeme Tourism Association

Moderator - Nicole Pagels, Moder


12.30 Lunch

Venue: Hanzas Perons lobby


13.30 Tourism  B2B Workshop

Workshop for suppliers and buyers with pre-arranged meetings.  Suppliers will be seated. Delegate arrange up to 10 individual 13min face-to-face meetings with a 2min break between each. Venue: Hanzas Perons, conference facility B

Workshop schedule

13.30 Workshop begins - Appnt 1

13.45 Appnt 2

14.00 Appnt 3 

14.15 Appnt 4

14.30 Appnt 5

14.45 Free Appointment 6


15.00 Coffee break


15.30 Free Appointment 7

15.45 Appnt 8

16.00 Appnt 9

16.15 Appnt 10

16.30 Appnt 11

16.45  Appnt 12

17.00 Closing remarks

17.15 Departures to hotel


19.00 Gala Dinner

Delegates join participants of the EUSBSR 14th Annual Forum 2023 for a multi-disciplinary dinner and networking evening

Venue TBA

Thursday 05/10 Morning departures for post-tours

See Post-tours here


Registration is open for all buyers and suppliers using the links below, entering your company profile and details for the workshop matchmaking. Except for flight and accommodation, there is no charge to attend this very special event. However, since indications are that demand will be high, spaces are limited and we are forced to place a cap on numbers.

We therefore recommend you register as soon as possible and we will then confirm your attendance.


Special rate for BalticSeaForum2023 Suppliers

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