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Image by Conor Sexton


Helsinki-Stockholm 28th August 2024

Preliminary agenda and speakers

Discussion Sessions (keynote speakers to be confirmed)

Market updates 2025 - Source Market Partners update

  • Market updates 20242025 - Source Market Partners update

  • Barometer of summer 2024

  • Prospects for winter and summer 2025

  • New developments and trends in the market

  • Segment updates - (group v FIT)

  • In-demand destinations and products

Should the Nordics & Baltics promote long-haul tourism?

Techmatters - Technology developments, solutions and AI

Sustainability and the growing interest in nature travel

Topic developments and updates

  • Cold Tourism -  A working group opening meeting with progress updates and development

  • Nordic Awards - The youth of today have their say. What does the future of the industry look like in 2034? A  presentation by the winners of the best Tourism2034 competition

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