Discussion Sessions (keynote speakers to be confirmed)

Market updates 2025 - Source Market Partners update

• Market updates 20242025 - Source Market Partners update

• Barometer of summer 2024

• Prospects for winter and summer 2025

• New developments and trends in the market

• Segment updates - (group v FIT)

• In-demand destinations and products

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Long-haul tourism - yes or no?

Should we be promoting and marketing in long haul source markets and ring-fencing emissions with a carbon tax for environmental investment.  Should we be welcoming groups who contribute little to the local economies.. What are the implications of not encouraging long-haul visitors, are we heading back into the dark ages?

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Techmatters - Is AI doing all the fun stuff?

AI was supposed to relieve us of the monotonous, repetitive tasks but increasingly AI seems to be carrying out all the creative and interesting tasks leaving us with the boring stuff.  How can we re-focus and make AI work for us.  Join our Masterclass and find out.

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Nature tourism and seasonality

Recognised as one of the mega-trends, Nature Tourism (and related activity tourism) is becoming a hugely important sector. Is Nature tourism a solution to seasonality issues? How can we develop this without spoiling what we have in the process?

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Topic developments and updates

• Cold Tourism -  A working group opening meeting with progress updates and development

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