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Techmatters is a specialist community within the Nordic Tourism Collective, established to help members understand the Digital Tourism Environment and the importance of building a resilient technology stack that supports the sustainable and integrated development of travel and tourism in the Nordic and Baltic Region. 


Core programme pillars


  • Provide practical support for Tourism businesses in understanding the different types of technology and in how they interact with each other. 

  • Support members with informative content and knowledge sharing, particularly relating to employing technology as a tool for enhancing our sector. 

  • Encourage collaboration between sectors to drive sustainable technological development and digital design. 


Programme lead Nicole Pagels

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Our programme lead is Nici Pagels, an experienced commercial leader, specialised in fast-growth and high-profit sales and marketing strategies for start-ups, scale-ups and wake-ups! With experience in a variety of markets including the UK, Ireland, Central Europe, Nordics, Baltics, Asia, USA & LATAM.
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In partnership with Moder, Techmatters hosted a technology masterclass at Techmayhem, at the Allas Sea Grill during the MATKA Travel Fair, Helsinki. January 2024
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Techmatters webinar series
Techmatters #1
Digitalisation & tech in travel - expectations

Our first webinar takes a chronological look at three areas of tech and digitalisation; how has the technology evolved, where are we today and what can we expect in the future?
TechMatters #2

Join our experts as we discuss distribution from three perspectives: from that of an OTA, how we connect to customers and how distribution resides in the B2B Marketplace.
TechMatters #3

Understand the landscape of MarTech and see how evolutions in technology in travel and tourism can improve the efficiency and productivity of business today and in future years
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